Summary
Overview
Work History
Education
Skills
Timeline
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Baylee Delaney

Gastonia

Summary

Sales manager prepared for continued leadership roles. Proven ability to drive revenue growth and enhance guest relationships. Strong focus on team collaboration and achieving results. Recognized for adaptability, effective communication, and a collaborative leadership style that delivers results in dynamic retail and beauty environments.

Overview

7
7
years of professional experience

Work History

Sales Manager

Ulta Beauty
06.2022 - Current
  • Leads team to consistently exceed sales and credit goals, contributing to a high-performance retail environment.
  • Recruit, hire, and retain a high-performing, inclusive team aligned with company values and guest service standards.
  • Resolve customer concerns and employee issues swiftly, maintaining a positive in-store experience and work environment.
  • Coordinate and execute corporate events, store generated events, and promotional focus days to drive engagement and sales.
  • Manage daily POS opening/closing procedures to ensure smooth store operations and accurate financial reporting.
  • Oversee inventory accuracy through daily stock replenishment and visual merchandising aligned with store standards.
  • Maintain expert-level knowledge of current product lines, skincare ingredients, and emerging beauty trends to better serve guests and drive upselling opportunities.

Clinique Counter Manager

Ulta Beauty
01.2021 - 06.2022
  • Promoted brand loyalty by delivering tailored beauty consultations and personalized service, enhancing the overall client experience.
  • Actively participated in special in-store events and promotional campaigns to drive traffic, increase sales, and elevate brand visibility.
  • Maintained a clean, visually appealing, and organized counter space in alignment with brand and company standards.
  • Boosted customer satisfaction and sales conversion by offering expert product knowledge and customized skincare or makeup recommendations.

Brand Partner

Estee Lauder Companies
11.2019 - 02.2020


  • Trained sales team members on product knowledge allowing them to effectively communicate benefits of our products to potential clients.
  • Consistently met or exceeded daily and weekly sales quotas through effective client engagement and product recommendations.
  • Maintained a clean, organized, and well-stocked boutique to enhance the customer shopping experience and support brand presentation.

Beauty Advisor

Ulta Beauty
09.2018 - 11.2019
  • Educated customers on proper product usage techniques, ensuring confidence in their ability to replicate results at home.
  • Processed payments, entering sales in register for prompt customer service.
  • Increased sales by effectively upselling based on guests' needs.
  • Completed all closing procedures, ensuring the store was clean, stocked, and fully prepared for the next business day.

Education

No Degree - Cosmetology

Paul Mitchell The School
Gastonia
10-2015

High School Diploma -

East Gaston High School
Mount Holly, NC
06-2015

Skills

  • Relationship building
  • Sales team training
  • Staff management
  • Goals and performance
  • Product knowledge
  • Sales expertise
  • Operations
  • Effective leadership
  • Team development coaching

Timeline

Sales Manager

Ulta Beauty
06.2022 - Current

Clinique Counter Manager

Ulta Beauty
01.2021 - 06.2022

Brand Partner

Estee Lauder Companies
11.2019 - 02.2020

Beauty Advisor

Ulta Beauty
09.2018 - 11.2019

No Degree - Cosmetology

Paul Mitchell The School

High School Diploma -

East Gaston High School

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Baylee Delaney