Austin Means

With a strong foundation in fast-paced, team-driven environments, I bring hands-on experience in communications, social media management, brand development, and operational support. My background in motorsports has taught me how to manage high-pressure situations, communicate clearly with diverse audiences, and execute strategic media efforts that drive engagement and visibility.

At ThorSport Racing, I serve as a key communications contact—managing social media content, coordinating media appearances, writing press releases, and supporting brand partnerships. I specialize in crafting compelling stories, building strong relationships, and keeping fans and stakeholders informed and engaged. Additionally, I handle logistics such as parts delivery and provide hands-on team support both on race weekends and in day-to-day operations.

My previous roles, including mechanic duties at Jimmy Means Racing and team support at DCC Racing, further strengthened my skills in workshop maintenance, fabrication, and efficient team collaboration. I have consistently demonstrated flexibility by taking on a variety of responsibilities—from media and communications to hands-on tasks and logistical coordination—to ensure seamless operations.

While my experience is rooted in racing, my skills in public relations, content creation, sponsor collaboration, and operational support are highly transferable. I am passionate about helping teams and brands grow their presence, connect with their audience, and achieve lasting impact—no matter the industry.