Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

ASHTON BROOKS

Athletic Operations Specialist
Charlotte

Summary

Experienced professional with 2 years managing event contracts and Artist compliance in the Southeast Region for the world's leading entertainment organization. Seven years coordinating staffing needs between the National Football League and Live Nation Entertainment. Results-oriented with a background in overseeing business operations and a goal to build inclusive experiences in youth and professional sports. Adaptable, coachable, and collaborative employee with strong attention to detail, excellent communication skills, and commitment to continuous improvement.

Overview

6
6
years of professional experience
21
21
years of post-secondary education
1
1
Certification

Work History

Contract Coordinator

Live Nation Entertainment
05.2023 - Current
  • Manage, coordinate, and review event-related contracts for over 42 venues across 12 states in the Southeast Region
  • Work with legal and operations teams to ensure contracts are accurate for the overarching goal of over 44,000 annual concerts
  • Collect and review necessary/applicable documents such as Certificates of Insurance for both artists and venues, invoices for contracts, and payment details
  • Maintain a detailed log with status updates and contract details for over 7,000 annual contracts
  • Coordinate the on-site execution of legal waivers for various event-related activities
  • Oversee vendor Third Party Risk Management assessments
  • Coordinate vendor sign-off documents for on-site operations
  • Provided expert guidance on contractual matters to agency personelle, assisting in the resolution of disputes and negotiations
  • Mitigate potential legal disputes by implementing a robust contract review process, implement efficient tracking and filing systems and vet before final approval

Event Coordinator

Alliance Sport Marketing
01.2023 - 05.2023
  • Coordinate events ensuring seamless execution and client satisfaction for over 25 govt. sponsored athletic events
  • Collaborate with venues to meet sponsorship goals and enhance engagement, while managing travel logistics and optimizing staff scheduling during a 5-month contract
  • Document event outcomes, providing detailed reports for stakeholders and report to Southeastern Regional Manager
  • Contact and work with venue coordinators such as school leadership, college career centers, and sponsorship partners preparing professional recaps of each event for the client
  • Ensure that each venue is meeting sponsorship requirements (signs, PA announcements, video commercials, print ads, etc.)
  • Engage in 'team-think' and brainstorming to increase the effectiveness of sponsorship activations
  • Streamline event planning processes, resulting in improved efficiency and substantial cost savings while maintaining high-quality experiences
  • Recruit additional staff throughout the region to meet company wide staffing goals

Event Floor Manager/Office Admin

BEST Crowd Management
01.2020 - 08.2022
  • Coordinate stadium operations, enhancing gameday efficiency and staff collaboration for over 30 annual events at Bank of America Stadium
  • Delegate tasks and manage event credentials, ensuring seamless player and staff coordination
  • Handled NFL event logistics, credentials, and coordinate people to achieve smooth administrative processes
  • Support hiring events, contributing to a successful recruitment strategy hosting 200+ individuals per event
  • Introduce creative solutions to enhance crowd management techniques. Develop new office procedures, significantly improving workflow and communication channels
  • Aid in travel scheduling and fill in as team lead personnel for staff road trips to work events at additional National Football stadiums throughout the region

Sport/Special Event Manager

Virginia Beach Field House
05.2019 - 08.2019
  • Manage diverse areas throughout a 175,000 sq ft venue including Food & Beverage, Front Desk, and Special Events
  • Maximize profitability by regularly reviewing budgets and identifying opportunities for cost reduction without compromising quality, enhancing payment efficiency by over 30%
  • Collaborate with 9 team departments to improve operations and customer experience
  • Contribute innovative ideas to marketing strategies, boosting overall facility engagement
  • Support event planning and execution, ensuring seamless operations
  • Develop and maintain courteous, effective and professional working relationships with employees at all levels of the organization, reporting to the Business Development Director

Education

Bachelor of Arts - Entertainment/Sport Promotion Management

Northwood University
Midland, MI
05.2001 - 05.2019

Bachelor of Science - Sport Management

Limestone University
Gaffney, SC
05.2020 - 05.2021

MBA - Leadership

Limestone University
Gaffney, SC
05.2021 - 12.2022

Skills

  • Managing event logistics
  • Expertise in compliance evaluation
  • Contract administration and negotiation
  • Instructional Design
  • Effective email management
  • Accounts receivable coordination
  • Public engagement initiatives
  • Talent acquisition
  • Creative Problem Solving
  • Cross-functional collaboration
  • Business Founder
  • Skilled in using Tableau, Adobe, and Microsoft applications

Certification

Youth Flag Football, USA Football

Timeline

Youth Flag Football, USA Football

07-2025

Contract Coordinator

Live Nation Entertainment
05.2023 - Current

Event Coordinator

Alliance Sport Marketing
01.2023 - 05.2023

MBA - Leadership

Limestone University
05.2021 - 12.2022

Bachelor of Science - Sport Management

Limestone University
05.2020 - 05.2021

Event Floor Manager/Office Admin

BEST Crowd Management
01.2020 - 08.2022

Sport/Special Event Manager

Virginia Beach Field House
05.2019 - 08.2019

Bachelor of Arts - Entertainment/Sport Promotion Management

Northwood University
05.2001 - 05.2019

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ASHTON BROOKSAthletic Operations Specialist