Ashley Graham

Operational Oversight:

• Lead a team of 16 employees across service, marketing, and sales in daily operations, ensuring smooth workflow and meeting of business objectives.
• Implemented and developed a new service software to improve management of recurring service and billing, driving revenue growth and increasing operational efficiency by 20%.

Training & Development:

• Train technicians on water chemistry, best practices in water treatment, and compliance with state and federal plumbing codes to ensure high-quality service and adherence to regulations.
• Oversee all service and provide real time feedback to employees to aid in their growth and development in the industry.

Human Resources Management:

• Lead HR duties, including the recruitment, onboarding, and offboarding of employees.
• Implemented hiring criteria and performance evaluations resulting in a 50% increase in employee retention.

Staff Engagement & Culture:

• Conduct regular one-on-one meetings with staff to maintain a positive work environment, promote employee development, and foster an atmosphere of continuous learning and engagement.

Financial Management:

• Led the integration of Zoho Books into daily operations, streamlining processes and improving accuracy in financial data.
• Streamlined workflow from sales to service, enhancing productivity and reducing cost and inefficiency, resulting in a higher customer satisfaction rate.

Contract and Account Management:

• Manage and bid on all military contracts.
• Developed and implemented a comprehensive system to track, manage, and ensure the full utilization of each contract.
• Familiar with the WAFA system and sam.gov.
• Maintain strong, long-term relationships with key customers and suppliers, ensuring a high level of satisfaction and repeat business.

Team Leadership and Support:

• Led a team, providing guidance and advocacy, fostering a positive and collaborative work environment that improved team performance and morale.

Route Optimization for Efficiency and Profit:

• Analyzed and mapped routes to enhance operational efficiency, which directly contributed to higher profits through reduced costs.

Inside Sales for Existing Customers:

• Conducted inside sales for existing clients, by identifying new needs through test results to increase revenue and customer satisfaction.

Website Redesign with SEO Focus:

• Collaborated in improving the company website with SEO optimization strategies, improving search rankings and user experience. Regularly created blog content that drove traffic and enhanced online engagement.

Innovative Marketing Strategies:

• Explored and executed innovative marketing strategies that boosted brand recognition and customer engagement, helping to expand the company's market reach.

Lead Generation:

• Prioritize reaching out to potential leads through calls, emails, or social media.
• Tailored my outreach to each lead to spark interest and start a conversation.

Meet with Potential Customers:

• Set up meetings to present the product’s features and benefits.
• Gathered necessary information about the environment and space to ensure optimal setup and performance of equipment and provided this detailed information to the installation team.

Manage Sales Pipeline and Follow-Up:

• Tracked potential sales through the pipeline stages and ensured timely follow-ups.
• Provided regular updates to management regarding the pipeline status and closing potential.
• Served as the primary point of contact for clients, addressing their needs and resolving any issues to enhance loyalty and retention.

KPI Monitoring

• Monitored individual and team Key Performance Indicators (KPIs), ensuring that all targets were met and exceeded.
• Surpassed individual daily sales target of $5,500 by implementing effective strategies and maintaining strong performance.

Relationship Building

• Cultivated strong relationships with patients to understand their needs, ensuring the sales strategy was aligned with and met their needs.

Sales & Marketing Evaluation

• Assisted in evaluating and tracking the success of sales and marketing efforts, providing actionable insights to optimize performance.
• Worked closely with the CEO to review and provide feedback on marketing strategies and core operational processes, helping to refine the company's approach.

Training and Development

• Created a comprehensive training binder and other materials to facilitate onboarding and continued learning for new and existing team members.
• Trained and mentored team members to foster success, helping them to exceed their goals and consistently perform at a high level.
• Conducted regular check-ins with team members to provide feedback, identify opportunities for improvement, and ensure team alignment with company objectives.

Lead Copy Editor

• Copy edited page proofs to comply with medical terminology and guidelines in the Chicago Manual of Style
• Checked all references (and hyperlinks) in the bibliography and endnotes to verify accuracy
• Suggested book needed a glossary and wrote the first draft of the glossary section for the author

Published Work

• A New Day Yesterday, Published August 2018
• The Running Miracle, Published May 2017
• Old Is Not a Four-Letter Word: A Guidebook for the Journey Through Old, Published March2015

• Monitored and reported sales by way of client acquisition
• Built relationships with general dentists to generate referrals
• Set up lunch and learn events with referring offices and educated them about treatments offered and success rates
• Increased case acceptance rates through persuasive presentation of treatment options and benefits.
• Through exceptional customer service and consistent follow up the company had the highest producing month in history