Ashley Anderson

• Guide a team of nine reporters, editors and producers in the execution of digital strategy for CBS17.com

• Tracking website analytics on a daily, often hourly basis to better align workflows to boost engagement and drive loyal traffic both locally and notionally

• Facilitating the growth and increased value of both website and mobile app to improve user experience and offer more to our target audience

• Gathering, writing and editing approximately 12 articles per day for CBS17.com
• Carrying out multi-platform station content strategy from social media sharing and homepage curation to tracking engagement using analytics software
• Coordinating with producers and crews to plan, dial-in, record and pivot live shots as needed for newscasts

• Utilize Google Analytics and SEO best practices to monitor and boost readership, advertiser funding and subscriptions
• Create compelling social media content, manage website and produce 10/15 weekly articles
• Assign stories, lead content development meetings and guide 10 freelance contributors

• Performed 10+ years of action/lake sports photography for Smith Mountain Laker Magazine and The Roanoke Times, including several cover photos
• Telling stories of people, places and events surrounding Smith Mountain Lake, VA to an audience of 350,000
• Coordinating with editors and other freelancers to craft magazine editions around seasons and audiences

• Wrote 5 weekly stories, primarily in breaking news and government affairs
• Filmed, edited exclusive online subscriber content including interview with N.C. Governor Roy Cooper
• Increased Facebook likes by 70% in one year

• Developed event campaign and targeted marketing strategies for client's audience
• Maximized advertising efforts via social media and development of content for local media coverage
• Oversaw networking and day-of event coordination for more than 100 guests

• Led team of 15 staff writers in production of content for online newspaper
• Proofread, edited and evaluated final copy to verify content aligned with established guidelines
• Provided concise and constructive editorial feedback to writers regularly

• Worked within budget parameters to develop and implement marketing strategies, increasing donations by 18% over two years
• Prepared, coordinated and distributed yearly schedule of activities
• Managed foundation's four social media platforms and website

• Produced at least five weekly stories for website content
• Implemented original ideas, research, photography and travel as necessary
• Completed two paid freelance feature stories for print