Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
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ASHLEIGH SHELTON

Charlotte

Summary

Experienced leasing and marketing professional skilled in leading leasing teams and developing outreach initiatives that align with brand standards. Proven ability to optimize performance through strategic planning, resident engagement, and relationship-building with clients, prospects, and local partners.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Leasing Manager

Greystar
03.2025 - Current
  • Serve as the primary marketing and leasing lead across a 508-unit, multi-site portfolio (stabilized and new construction).
  • Conduct outreach marketing, including building relationships with preferred employers and partnering with local businesses to increase brand visibility and traffic to the community.
  • Collaborate closely with a highly brand-specific client to ensure that all leasing, marketing, and resident experience initiatives align with their brand standards and expectations.
  • Collaborate with vendors on creative branding deliverables and property-specific marketing collateral within budget constraints.
  • Lead and mentor the leasing team, driving performance through coaching, training, and audit compliance.
  • Plan and manage resident events, ensuring brand alignment and retention.

Leasing Professional

Greystar
09.2023 - 03.2025
  • Performed all leasing and sales functions to achieve occupancy and revenue targets, including greeting and qualifying prospects, conducting tours, processing applications, and finalizing lease documents and move-in packages.
  • Conducted pre-move-in apartment inspections and coordinated with maintenance to ensure units were in move-in ready condition.
  • Monitored market trends and competitor performance to adjust marketing strategies and pricing recommendations that supported long-term occupancy.
  • Conducted timely follow-up with prospects and residents via thank-you notes, emails, and calls to secure leases and support retention.
  • Provided responsive and professional customer service to residents and clients.

Property Management Intern

Greystar
06.2022 - 08.2022
  • Created digital content (3D floor plans, virtual tours) to optimize online presence and enhance customer engagement.
  • Built and managed a social media calendar, resulting in improved resident interaction and digital reach.

Marketing Intern

Style Perfect Events
03.2022 - 05.2022
  • Reimagined the brand’s Pinterest strategy, increasing impressions by 1,159% through data-informed content planning and design.

Education

BSBA - General Marketing

Appalachian State University
Boone, NC
05.2023

Skills

  • Collaboration
  • Team Leadership
  • Yardi CRM
  • Analytics & Reporting
  • Social Media Management
  • Content Creation
  • Customer Experience
  • Event Planning
  • Budgeting

Certification

Sales Certification – Dale Carnegie, 12/01/23

Timeline

Leasing Manager

Greystar
03.2025 - Current

Leasing Professional

Greystar
09.2023 - 03.2025

Property Management Intern

Greystar
06.2022 - 08.2022

Marketing Intern

Style Perfect Events
03.2022 - 05.2022

BSBA - General Marketing

Appalachian State University

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