AREINA HARRIS
Rocky Mount
Summary
Dependable Market Representative that develops and executes marketing plans prioritizing sustainable growth. Contributes to organizational promotion by emphasizing brand awareness and customer loyalty. Innovative professional consistently formulates practical promotion concepts.
Overview
2
2
years of professional experience
Work History
Social Media / Marketing Coordinator
Rocky Mount Event Center
08.2023 - Current
- Managed multiple social media accounts simultaneously, ensuring timely responses to customer inquiries and comments.
- Implemented influencer outreach programs, resulting in increased brand visibility and new partnerships.
- Conducted market research to identify target audiences and tailor content accordingly for maximum impact.
- Assist with event set ups and organizations
- Developed creative visual assets for use in social media campaigns, driving higher engagement rates.
- Developed custom hashtags for specific campaigns, increasing campaign visibility within target communities on platforms like Instagram or Tik Tok
- Increased brand awareness by developing and implementing social media marketing strategies.
Social Media/Marketing Intern
North Carolina Wesleyan University Athletic Department
01.2023 - 05.2023
- Helped with organizing marketing events
- Assisted in creation or post-season marketing plans to support athletic department
- Conducted interviews with student athletes for video and podcast content
- Designed flyers, banners,social media advertisements, and visual assets to improve outreach and exposure for events
- Coordinated with student organizations to create marketing materials and content for campus and social media
Marketing Intern
Chamber of Commerce/ STEP Partnership
08.2022 - 11.2022
- Updated social media platforms and website
- Attended meetings/assist with planning events.
- Analyze excel files and date assessments
- Interfaced with marketing managers,cross-functional teams, and client stakeholders to align marketing strategy
- Supported the Marketing Manager and Chief Marketing officer with any tasks assigned
Education
MBA - Business Administration With Executive Leadership
North Carolina Wesleyan University
Rocky Mount, NC05.2024
Bachelor of Science - Marketing
North Carolina Wesleyan University
Rocky Mount, NC08.2023
Skills
- Leadership
- Versatility
- Ability to work in a team
- Communication Skills (written and verbal)
- Problem-Solving Skills
- Detail-Oriented
- Content scheduling
- Community Engagement
- Social Media Strategy
- Team Leadership
- Decision-Making
- Strategic Planning
Activities Organizations
- North Carolina Wesleyan University Women’s Basketball
- Presidents List (Fall 2020-Fall 2022)
- William Gaston Allen Scholarship
- Crystal Creech Scholarship for Chi Rho Omega
- Recipient of DR. Leroy Walker Youth Scholarship
Timeline
Social Media / Marketing Coordinator
Rocky Mount Event Center
08.2023 - Current
Social Media/Marketing Intern
North Carolina Wesleyan University Athletic Department
01.2023 - 05.2023
Marketing Intern
Chamber of Commerce/ STEP Partnership
08.2022 - 11.2022
MBA - Business Administration With Executive Leadership
North Carolina Wesleyan University
Bachelor of Science - Marketing
North Carolina Wesleyan University
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