Anna-Cater Meyer
Raleigh
Summary
Strategic Social Media and Digital Content Specialist with a background in journalism and multimedia storytelling. Develops data-driven, multi-channel content strategies that enhance engagement and drive traffic. Produces high-impact written, visual, and video content while leading creative campaigns that elevate audience interaction and support brand growth.
Overview
4
4
years of professional experience
Work History
Digital Marketing Representative
Tidewater Management Group
Raleigh
01.2025 - Current
- Develop and execute digital marketing campaigns across various platforms including Facebook, Instagram, and LinkedIn.
- Increased Facebook engagement by 86% within one year through targeted content and strategic posting.
- Produced targeted email marketing campaigns to drive audience engagement and conversions.
- Wrote and published weekly industry-focused blog articles to enhance brand authority and engagement.
- Analyze performance metrics (reach, impressions, engagement rate) to refine content strategy.
- Design graphics and promotional materials for digital, web, and print campaigns to maintain brand consistency.
- Launched Time with Tidewater, a monthly branded video newsletter to strengthen partner engagement and internal communication.
- Captured and edited professional photography and video content to support marketing initiatives and enhance visual storytelling.
Anchor and MMJ Reporter
Carolina Week
Chapel Hill
08.2024 - 12.2024
- Delivered on-camera content while overseeing full-cycle multimedia production, enhancing viewer experience.
- Produced, wrote, filmed, and edited weekly news packages to inform and engage audiences.
- Conducted interviews with faculty, students, and community members to gather diverse perspectives.
- Developed storytelling skills through feature reporting, focusing on audience perspectives and engagement.
FFA Live Newsroom Multimedia Journalist
National FFA
Indianapolis
10.2023 - 10.2024
- Generated story ideas, conducted interviews, filmed, wrote, voiced, and edited packages for national distribution.
- Selected nationally to produce daily broadcast, web, radio, and social media content.
- Collaborated with a team to produce Emmy-nominated news coverage.
MMJ Future Focus Intern
WECT6 News FOX Wilmington
Wilmington
05.2024 - 08.2024
- Contributed to daily newsroom production through interviews, scriptwriting, video editing, and web content, facilitating timely news delivery.
- Produced multimedia stories under deadline in a fast-paced environment.
- Edited video footage for news packages and segments, ensuring high-quality visual storytelling.
- Attended editorial meetings to contribute ideas for upcoming stories.
- Produced multimedia stories under deadline in a fast-paced environment.
Social Content Creator
The Daily Tar Heel
Chapel Hill
10.2021 - 10.2023
- Managed social media content across Facebook, Instagram, and X, enhancing audience engagement.
- Developed platform-specific captions and graphics, increasing readership and directing traffic to editorial content.
Digital Marketing Intern
Tidewater Management Group
Raleigh
06.2023 - 08.2023
- Created blog posts, promotional videos, and platform-specific graphics to engage target audience.
- Designed branding materials (websites, logos, business cards) that enhanced agent marketing initiatives.
- Produced photography and videography at corporate events to amplify digital storytelling efforts.
Education
Bachelor of Arts - Media And Journalism (Minor in Art History)
University of North Carolina At Chapel Hill
Chapel Hill12.2024
Skills
- Social Media Marketing
- Campaign Marketing
- Content Creation
- Creative Storytelling
- SEO Optimization
- Brand Development
- Graphic Design
- Technology: Adobe Creative Suite & Microsoft Suite
Events
Summit at the Summit Media Conference - Speaker and Panelist Vail, Colorado | August 2024
- Selected as the sole U.S. representative for the National FFA Organization at the conference, where I delivered a media-focused presentation and led a Q&A discussion on leveraging strategic communications to support sustainable futures for youth in the agriculture sector.
Adobe Visual Discovery Conference Miami, Florida | April 2024
- I networked with world-renowned Adobe graphic designers, competed in a national design competition, and served as Marketing Director for a collaboratively developed children’s book created with a nationwide team of collegiate journalists.
Timeline
Digital Marketing Representative
Tidewater Management Group
01.2025 - Current
Anchor and MMJ Reporter
Carolina Week
08.2024 - 12.2024
MMJ Future Focus Intern
WECT6 News FOX Wilmington
05.2024 - 08.2024
FFA Live Newsroom Multimedia Journalist
National FFA
10.2023 - 10.2024
Digital Marketing Intern
Tidewater Management Group
06.2023 - 08.2023
Social Content Creator
The Daily Tar Heel
10.2021 - 10.2023
Bachelor of Arts - Media And Journalism (Minor in Art History)
University of North Carolina At Chapel Hill