AMY F. PRINCE
Clayton
Summary
Senior marketing leader with 30+ years of experience driving brand awareness, pipeline growth, and community engagement through integrated marketing, sponsorships, and high-impact events. Customer champion with a proven ability to elevate the customer voice through advocacy, storytelling, and relationship management. Known for generating millions in sponsorship revenue, managing many concurrent live and virtual events annually, and scaling global community programs with registrations ranging from 30 to 10,000+ attendees. Trusted cross-functional partner recognized for strategic planning, operational excellence, and flawless execution.
Overview
23
23
years of professional experience
Work History
Senior Marketing Manager, Enterprise Marketing
NETLIFY
01.2021 - 01.2025
- Lead global community and event marketing programs, executing live and virtual events while managing multiple initiatives simultaneously.
- Generate millions of dollars in sponsorship revenue for individual flagship events, offsetting costs and enabling program scale.
- Manage online and in-person events with registration volumes ranging from 30 to 10,000+ attendees.
- Own enterprise corporate and event swag strategy, overseeing purchasing, inventory, fulfillment, and scalable distribution.
- Partner cross-functionally with sales, product, and digital marketing to align events with GTM strategy and pipeline goals.
- Champion the customer voice by managing executive-level relationships, developing customer case studies, and sourcing testimonials and quotes leveraged across events, digital campaigns, sales enablement, and marketing channels.
- Plan and facilitate Customer Advisory Boards and executive roundtables to inform product and marketing priorities.
Marketing Programs Manager, Field Marketing
DOCKER
01.2018 - 01.2019
- Designed and executed field marketing programs driving awareness, engagement, lead generation, and pipeline contribution.
- Led community programs including webinars, workshops, mentoring, and advocacy initiatives.
- Planned and executed integrated campaigns across email, digital, and live events.
- Managed budgets, contracts, vendors, and end-to-end event logistics across multiple regions.
- Supported sales teams across Northeast, Southeast, Central, and West territories.
Campaign & Event Specialist / Social Media Manager
SAS INSTITUTE
01.2012 - 01.2018
- Executed multi-channel marketing campaigns including digital, email, events, webinars, and advertising.
- Led social media strategy for events and product launches, including live-event execution.
- Managed event strategy, venue sourcing, vendor negotiation, budgets, and onsite execution.
- Served as liaison across marketing, finance, legal, compliance, and procurement.
Campaign & Event Specialist, Partner & Alliance Marketing
SAS INSTITUTE
01.2002 - 01.2010
- Supported partner and alliance marketing programs with Intel, Accenture, Teradata, and other strategic partners.
- Planned joint promotions, sponsorships, reseller recruitment, and SMB marketing events.
- Tracked event performance, costs, and ROI; negotiated vendor contracts and managed budgets.
Skills
- Community Marketing
- Field Marketing
- Event Strategy & Execution
- Sponsorship Revenue
- Partner & Alliance Marketing
- Corporate & Event Swag Programs
- Social & Digital Marketing
- Cross-Functional Leadership
- Budget & Vendor Management
- Customer Advisory Boards
- Relationship Management
- Salesforce, HubSpot, Goldcast, Figma, Linear, Notion and Slack
Professional Development
- Certificate in Business Communications (WTC 1997)
- Expert in Google docs, PowerPoint and Excel
- Hubspot, Goldcast, Sales Force, Figma proficient
- Lessons in Leadership/Robert Cooper "Emotional Intelligence"
- Event Planners Association
- National Association for Catering and Events
Timeline
Senior Marketing Manager, Enterprise Marketing
NETLIFY
01.2021 - 01.2025
Marketing Programs Manager, Field Marketing
DOCKER
01.2018 - 01.2019
Campaign & Event Specialist / Social Media Manager
SAS INSTITUTE
01.2012 - 01.2018
Campaign & Event Specialist, Partner & Alliance Marketing
SAS INSTITUTE
01.2002 - 01.2010