Amber Wilson
Charlotte,NC
Summary
Sales and market expansion leader with 7 years of experience building and scaling cannabis and hemp businesses across the United States. Proven ability to open new markets, secure operator and distributor partnerships, and drive revenue in regulated environments. Generated over 70M in deal flow and revenue through multi state expansion, licensing, and commercial partnerships. Known for building markets from zero, closing complex B2B deals, and working directly with leadership to execute. Strong network of cultivators, processors, operators, and distributors across North America with exposure to international markets and regulatory frameworks.
Overview
2027
2027
years of professional experience
Work History
Founder and Principal
Green Market Ventures
01.2018 - Current
- Built and operate a market expansion and sales firm focused on cannabis and hemp companies entering new markets and scaling revenue.
- Led European expansion for Mike Tyson backed cannabis brand, supporting international growth strategy and partnerships
- Partnered with a DEA licensed contractor to support import and export of medical research grade cannabis from the United States
- Launched a 24M hemp brand into 3 regulated cannabis markets and scaled revenue to over 35M within one year
- Generated over 70M in deal flow across multi state partnerships
- Delivered go to market readiness for brands and operators including partner selection, pricing, compliance alignment, and launch execution
- Conducted market and competitor analysis to inform expansion strategy, pricing, and positioning
- Launched brands and operations across 15 plus regulated markets
- Built direct relationships with cultivators, manufacturers, MSOs, and distributors across North America
- Structured and closed licensing, white label, and production partnerships
- Led full sales cycle from sourcing and qualification through negotiation and execution
- Secured key operator and distribution partners to support market entry and growth
- Developed repeatable go to market strategies for new states
- Advised founders and executives on expansion strategy, pricing, and market sequencing
- Market and competitor analysis
Director of Global Partnerships
The Coco Core
01.2025
- Brought in to build pipeline and partnerships from zero.
- Built revenue from zero to 250K in monthly recurring revenue within six months
- Generated 200 plus qualified opportunities through outbound and industry relationships
- Secured enterprise level accounts and long term commercial partnerships
- Worked directly with operators to move deals from initial interest to signed agreements
- Supported leadership on pricing strategy, market prioritization, and expansion planning
Vice President of Sales
Black Dog LED
01.2021
- Led sales and wholesale strategy for cannabis cultivation equipment across North America.
- Launched a new line of cannabis grow lights and brought product to market through direct operator and distributor sales
- Increased sales pipeline from 2M to 7M within the first quarter
- Rebuilt the wholesale channel and improved reorder volume by 200 percent
- Expanded a 2M partnership with Sundial into a 4M deal through strategic account management
- Negotiated with Osram during global supply chain constraints, securing priority access and strengthening long term positioning
- Led and managed a sales team of 11 across multiple territories
- Sold directly to cultivators and operators making capital equipment decisions
Head of Sales and Business Development
Merso Labs
01.2021
- Drove double digit client acquisition growth in California
- Built direct relationships with licensed operators and facility decision makers
- Managed compliance driven sales cycles from first contact to close
Board Advisor
Philter Labs
2022 - Current
- Advise leadership on growth strategy, partnerships, and market expansion
- Support investor positioning and commercial strategy
- Provide industry insight across cannabis and consumer product markets
Education
Bachelor of Arts - Sociology and Criminal Justice
UMass Boston
Bachelor of Science - Human Biology
Cleveland Chiropractic School
Doctorate studies - Chiropractic
Cleveland Chiropractic School
Skills
- Market entry and expansion strategy
- Distributor and channel development
- Enterprise B2B sales
- Cannabis operator relationships
- Pipeline development and forecasting
- Deal negotiation and closing
- Sales team leadership
- Strategic partnerships
- Regulatory and compliance alignment
- Go to market strategy and launch readiness
SELECTED IMPACT
- Built multi state operator and distributor network across North America
- Opened new markets and secured early anchor partnerships
- Closed high value commercial deals across cannabis and hemp
- Developed repeatable go to market strategies from zero
- Known for strong execution and relationship driven sales
Timeline
Director of Global Partnerships
The Coco Core
01.2025
Vice President of Sales
Black Dog LED
01.2021
Head of Sales and Business Development
Merso Labs
01.2021
Founder and Principal
Green Market Ventures
01.2018 - Current
Board Advisor
Philter Labs
2022 - Current
Bachelor of Arts - Sociology and Criminal Justice
UMass Boston
Bachelor of Science - Human Biology
Cleveland Chiropractic School
Doctorate studies - Chiropractic
Cleveland Chiropractic School