Amanda Moody
Raleigh
Overview
13
13
years of professional experience
Work History
Brand Director
Luxe Aesthetics & Plastic Surgery
09.2024 - Current
- Overseeing 6 locations
- Develop and implement long-term brand strategies aligned with the company's vision, mission, and goals.
- Serve as a brand steward, ensuring a consistent brand voice, tone, and identity across all platforms and departments.
- Collaborate cross-functionally with marketing, sales, design, product, and HR teams to ensure cohesive brand alignment.
- Lead and manage brand-related teams including hiring, training, mentoring, and performance evaluation.
- Plan, execute, and evaluate marketing campaigns in collaboration with internal teams and external partners.
- Oversee the development and distribution of the company's monthly newsletter.
- Drive social media strategy and engagement, ensuring brand visibility and audience growth.
- Support sales enablement efforts by providing branded materials and strategic guidance to the sales team.
- Collaborate with HR to support employee recruitment through brand-aligned campaigns and messaging.
- Organize and execute internal company events that enhance team culture and employee engagement.
- Contribute to regular staff meetings and training sessions, promoting brand values and knowledge-sharing.
- Spearhead the branding and promotion of new service launches, including med spa services, ensuring alignment with the overall brand narrative.
- Coordinate with external vendors, creative agencies, and consultants as needed to execute brand initiatives.
Operational Manager
Woodhouse Spa North Hills
Raleigh
08.2022 - 09.2023
- Overseeing all daily operations of a luxury spa, with a strong emphasis on surpassing sales targets and achieving retail goals.
- Key responsibilities include promoting services to encourage upgrades and drive retail sales.
- Administrative duties encompass inventory management, staff scheduling, and operational reporting.
- Providing exceptional customer service is paramount, which means consistently exceeding guest expectations through proactive engagement, assistance, and prompt responses to inquiries and needs.
- Maintaining a professional and immaculate spa environment is essential.
- Cultivating a strong sense of community, teamwork, and structure involves implementing policies, procedures, and processes.
- This also includes planning events, networking, booking group parties for the Social Retreat room, and developing social media promotions.
- Building successful partnerships with local businesses is also a key aspect.
- Setting monthly sales and performance goals for Massage Therapists, Aesthetics staff, and Spa Concierge staff is required.
- Human Resources responsibilities include payroll, upholding brand and culture standards, conducting regular one-on-one meetings with staff, and leading all-staff meetings.
- Additionally, the role involves working with vendors, conducting training, building relationships with potential guests, and actively participating in recruitment efforts.
Med Spa Director
Faceology Med Spa
St Petersburg
03.2020 - 08.2022
- I have a comprehensive skill set encompassing all facets of managing a high-end Med Spa.
- My primary focus is on consistently surpassing sales targets and achieving retail objectives through strategic service promotion aimed at driving upgrades and maximizing retail sales.
- My responsibilities extend to a wide range of administrative functions, including meticulous inventory management, efficient staff scheduling, and the preparation of detailed operational reports.
- A core element of my approach is ensuring outstanding guest experiences.
- I achieve this by proactively engaging with guests and staff, offering prompt assistance, and effectively addressing any inquiries or needs that arise.
- I am dedicated to cultivating a strong sense of community, teamwork, and organizational structure within the Med spa.
- This involves the effective implementation of policies, procedures, and processes.
- Furthermore, I actively seek partnerships with local businesses to foster mutual success.
- I am also responsible for establishing monthly goals for the Aesthetics team and managing HR and payroll functions.
- I am deeply committed to upholding brand values and nurturing a positive culture through regular one-on-one meetings and all-staff gatherings.
- My role also involves maintaining strong relationships with vendors, developing connections with potential guests, and actively participating in recruitment efforts.
Operations Manager/Recruiter/ District Manager
Massage Envy
02.2015 - 08.2020
- Responsible for successful operations of Massage Envy on a daily basis.
- Assists wellness advisors in setting and achieving all membership and retail sales goals and profitability.
- Manages Sales Associates, Massage Therapists and Aesthetics staff.
- Payroll, HR, Recruiter Brand & Culture driven, Coaching, Conducting Staff Meetings, Managing key business operations.
- All daily operations of a 2.5 million dollar clinic with 50+ employees.
- Multi Unit Manager & Recruitment for 6 locations.
Online Media Consultant/Business Development
Web.com
Raleigh
01.2013 - 12.2015
- Specialized in comprehensive web development services, encompassing Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-Per-Click (PPC) advertising, and lead generation.
- Our solutions are mobile-optimized and encompass social media engagement, ensuring visibility across over 100 online directories, including Google+.
- Our mission is to empower small to medium-sized businesses by enhancing their online presence and driving growth.
- We conduct thorough assessments of each client's unique business needs, enabling us to recommend tailored, cost-effective strategies that significantly boost productivity and return on investment (ROI).
- Additionally, I successfully led a company-wide initiative that focused on achieving exceptional sales performance, resulting in meeting a sales quota for 90 consecutive days.
- As a recognition of this effort, I was awarded a $10,000 annual raise.
Skills
- Brand strategy
- Marketing campaigns
- Team leadership
- Cross-functional collaboration
- Customer relationship management
- Retail sales strategies
- Event planning
- Recruitment strategies
- Employee training
- Advertising management
Timeline
Brand Director
Luxe Aesthetics & Plastic Surgery
09.2024 - Current
Operational Manager
Woodhouse Spa North Hills
08.2022 - 09.2023
Med Spa Director
Faceology Med Spa
03.2020 - 08.2022
Operations Manager/Recruiter/ District Manager
Massage Envy
02.2015 - 08.2020
Online Media Consultant/Business Development
Web.com
01.2013 - 12.2015