Amanda Hindson (McGrogan)
Greensboro
Summary
Marketing and client strategy leader with 15+ years of experience driving large-scale, multi-channel marketing programs and leading high-performing teams. Proven expertise in strategic planning, audience engagement, and full-lifecycle communications — including acquisition, conversion, and retention. Adept at partnering with cross-functional stakeholders, translating complex goals into actionable marketing strategies, and delivering measurable impact. Experienced in performance marketing, data-driven optimization, and leading teams of 20+ through high-visibility initiatives.
Overview
19
19
years of professional experience
Work History
Vice President, Client Service
Targetbase
10.2020 - Current
- Lead a portfolio of $20MM+ in annual business, delivering consistently strong performance and client satisfaction.
- Direct strategy and execution of integrated marketing efforts across the full consumer journey, including acquisition, conversion, and retention.
- Collaborate with multiple brand, strategy, creative, and operations teams to deliver personalized, performance-driven experiences.
- Manage and mentor a team of 20+ client service professionals, fostering talent growth and maintaining high employee engagement.
Group Account Director
Targetbase
Greensboro/Winston-Salem
07.2018 - 10.2020
- Led CRM strategy leveraging first-party data to support a major new product launch with multichannel acquisition and fulfillment tactics.
- Partnered with cross-functional teams to execute CRM plans that delivered a 30% lift in new patient starts.
- Drove innovation through collaboration with media agencies to pilot new lead-generation channels (e.g., paid social, point-of-care).
- Managed and developed a team of 5+ client service professionals, cultivating emerging talent.
Account Director
Targetbase
Greensboro/Winston-Salem
12.2015 - 07.2018
- Directed integrated campaigns that spanned strategy, creative development, production, and measurement.
- Oversaw lifecycle-based CRM programs across email, direct mail, and mobile channels.
- Supported award-winning branded CRM programs that increased engagement and brand activation.
- Mentored junior team members to ensure strong client partnership and effective internal processes.
Account Supervisor
Targetbase
Greensboro/Winston-Salem
07.2010 - 12.2015
- Developed and executed an award-winning, multi-channel unbranded CRM program for a first-in-class lupus treatment.
- Managed lead-generation and engagement reporting to support ongoing optimization.
- Conducted comprehensive competitive analysis across digital and direct mail to inform client strategy.
Senior Account Executive
Targetbase
09.2008 - 07.2010
Account Executive
Mullen Advertising
Winston-Salem
02.2007 - 08.2008
Education
MBA - Marketing
University of North Carolina At Greensboro
Greensboro01.2018
B.S. - Marketing/Marketing Management
Siena College
Albany, NY01.2004
Skills
- Strategic Marketing Leadership
- Integrated Campaign Development
- Audience Acquisition & Engagement
- CRM & Lifecycle Marketing
- Team Leadership & Development
- Stakeholder & Cross-Functional Collaboration
- Performance Analytics & Optimization
- Large-Scale Project & Budget Oversight
- Vendor & Partner Management
Awards And Professional Development
- Agency Vanguard Award, DTC Perspectives, 2025. Recognized for exceptional leadership, strategic innovation, and advancing consumer-centric marketing initiatives across the pharmaceutical sector.
- Executive Leadership Program, 2024. Completed an advanced 18-month leadership development program for top-performing leaders, focused on strategic thinking, organizational leadership, and consultant-level partnership.
Timeline
Vice President, Client Service
Targetbase
10.2020 - Current
Group Account Director
Targetbase
07.2018 - 10.2020
Account Director
Targetbase
12.2015 - 07.2018
Account Supervisor
Targetbase
07.2010 - 12.2015
Senior Account Executive
Targetbase
09.2008 - 07.2010
Account Executive
Mullen Advertising
02.2007 - 08.2008
MBA - Marketing
University of North Carolina At Greensboro
B.S. - Marketing/Marketing Management
Siena College