Summary

Overview

Work History

Education

Skills

Timeline

Alli Cassetta

Colfax

Summary

Dynamic and results-driven sales professional with extensive experience in the new home sales industry. Proven track record of driving revenue growth through strategic business development, customer acquisition and retention, and effective negotiation. Skilled in forecasting, projection, and planning, with a focus on maximizing sales opportunities in the new home market.

Overview

years of professional experience

Work History

True Advisor Sales Partner

True Homes USA

01.2023 - Current

Develop and implement community marketing campaigns to attract new customers and foster referral business
Present model homes, floor plan designs, and home features to potential residents
Ensure 100% customer satisfaction by working closely with community builders
Achievements: Contracted/sold 45 homes with a volume of $14,625,000 in FY23 (March-September)
Currently, 43 homes contracted/sold with a volume of $15,778,770 in FY24 (October-May)
Monitored market trends and economic indicators to provide timely advice to clients.

Account Executive

2-10 Home Buyers Warranty

08.2019 - 12.2022

Offered home warranty service contracts to buyers and sellers involved in real estate transactions
Executed daily sales calls, presented at sales meetings, and attended networking events to acquire new clients
Ranked in the top 10% for total net new sales consistently.

Business Consultant

First Data

06.2015 - 07.2019

Successful in generating my leads in this business-to-business environment (B2B), as well as leveraging First Data partner relationships (or micro merchant sales for First Data various organizations or verticals) to source sales opportunities
Builds and maintains referral relationships with banking partnerships offering POS System Hardware and Software to Mid-Sized and Enterprise Accounts
Ranked 36 out of (500+ reps)
Signed over 36 million in volume in 2016, 2017, and 2018
Finished 2016, 2017, and 2018 with over 200% of the goal.

Business Account Executive

Paychex Inc

09.2010 - 04.2015

Responsible for presenting payroll and HR Technology Solutions (Payroll SaaS) to final decision makers of small-to-medium-size businesses, visiting referral sources to secure referrals and prospecting for new clients and new referral sources
Builds and maintains referral relationships with the accounting community, banking and insurance industries, and the current Paychex client channel
FY14: Conference Qualifier ($242,000/121 units)
FY13: Conference Qualifier ($247,000/130 units)
FY12: Conference Qualifier ($232,000/95 units)
FY11: Conference Qualifier ($237,000/95 units)
Consistently achieving over quota- averaging $27,500/month in revenue sold monthly
Excellent multitasking and organizational skills under pressure and monthly goals
Responsible for educating new business owners on the current rules and regulations needed to stay State and IRS payroll compliant.

Sales Consultant

Portrait Homes

08.2005 - 09.2010

Marketed and sold townhomes in Greensboro and Winston-Salem, NC
Developed lead responses and managed customer relationships
Recognized as Sales Consultant of the Year in 2006, 2007, and 2009.