Alicia Borba Reis
Mebane
Summary
Dynamic professional with expertise in content strategy and social media management. Recognized for building strong client relationships and delivering engaging content that drives brand loyalty and community interaction. Eager to leverage skills to amplify brand presence.
Overview
2
2
years of professional experience
Work History
Content Creator
Tiktok
Remote
04.2025 - Current
- Developed engaging beauty video content to enhance audience interaction and retention.
- Utilized trending hashtags and music to increase content visibility and engagement.
- Monitored analytics to assess performance of videos and inform future content strategy.
- Assisted in the creation of promotional materials for brand partnerships on TikTok.
- Engaged with followers through comments and direct messages to foster community relationships.
- Applied current editing and photography tools to tell great stories.
- Cultivated a loyal following on social media platforms through consistent posting schedules and authentic community engagement strategies.
Makeup Artist
Freelance
Alamance, NC
06.2024 - Current
- Collaborated with clients to determine desired aesthetics and makeup preferences.
- Provided skincare consultations and product recommendations based on individual skin types.
- Maintained cleanliness of tools and workspaces to ensure a safe environment for clients.
- Developed strong client relationships, resulting in repeat business and referrals.
- Stayed updated on industry trends to implement innovative makeup techniques and styles.
- Sanitized makeup tools to avoid spread of infection.
- Applied makeup in accordance with clothing style.
- Prepared skin for makeup application by cleaning, moisturizing and priming.
- Increased customer loyalty through exceptional service and tailored makeup applications.
- Collaborated with photographers and stylists to achieve desired looks for photoshoots, ensuring high-quality results.
Cosmetologist
Freelance
NC
05.2024 - Current
- Maintained cleanliness and organization of workstations, ensuring compliance with health and safety standards.
- Advised clients on products and treatments tailored to individual needs, improving overall service quality.
- Built strong relationships with clients through effective communication, resulting in repeat business referrals.
- Stayed updated on industry trends and emerging techniques to provide innovative services and solutions.
- Booked appointments, answered phones, greeted clients, handled payments, and created client service tickets.
Education
Associate of Applied Science - Cosmetology
Alamance Community College
Graham, NC05-2024
Skills
- Content strategy
- Social media management
- Brand development
- Content scheduling
- Content curation
- Social media expert
- Photography
- Research
- Deadline management
- Promotional video development
- User generated content
Timeline
Content Creator
Tiktok
04.2025 - Current
Makeup Artist
Freelance
06.2024 - Current
Cosmetologist
Freelance
05.2024 - Current
Associate of Applied Science - Cosmetology
Alamance Community College