Summary
Overview
Work History
Education
Skills
Creative leadership
Timeline
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Alex Schroeder

Alex Schroeder

Summary

Creative professional driven by high standards and results-oriented mindset. Skilled in conceptualizing and executing innovative campaigns, with strong focus on team collaboration and adapting to evolving project needs. Proven ability to lead cross-functional teams, combining strategic vision with practical design skills to deliver impactful outcomes. Reliable and adaptable, excelling in environments that demand creativity and precision.

Overview

2025
2025
years of professional experience

Work History

Freelance Brand Designer

- Current
  • Managed freelance projects with a focus on brand development for new companies, creating foundational brand identities, marketing plans, and high-visibility assets
  • Drive brand strategy by building cohesive visuals and planning materials to establish and elevate clients' market presence

Senior Design Manager

ZeroFox
12.2021 - 07.2024
  • Led TOFU design initiatives to drive brand awareness and educate potential customers, creating high-visibility assets and reviewing website visuals for optimal performance
  • Rebranded the company by updating the color palette and website design, closely collaborating with developers to ensure functionality, responsiveness, and brand consistency, enhancing ZeroFox's digital presence in support of its Cybersecurity mission
  • Established and curated extensive creative libraries, enhancing team efficiency.
  • Oversaw quality assurance processes for designs produced by the team, guaranteeing adherence to brand guidelines and client specifications.
  • Collaborated cross-functionally with other departments to ensure seamless integration of design elements into company-wide initiatives.
  • Partnered with senior leaders to drive change by evaluating methodologies, tools and templates at enterprise level.

Graphic Designer & Web Designer

cbdMD
11.2019 - 11.2021
  • Oversaw execution of web, social, display, and email campaigns for cbdMD and its sub-brands, pawCBD and cbdBotanicals
  • Ensured design alignment with the brand mission, enhancing audience resonance and brand loyalty around holistic CBD care
  • Directed photoshoots of products for marketing use
  • Developed creative design for print materials, brochures, banners, and signs.
  • Created engaging social media graphics that drove user engagement and increased online visibility.
  • Developed innovative design concepts that effectively communicated brand identity and boosted overall brand awareness.

Graphic Designer

enCOMPASS Advertising Agency
01.2013 - 01.2017
  • Designed web pages and collaborated with developers for functionality and brand consistency
  • Created digital and print assets-email campaigns, ads, social media content, and banners-aligned with strict brand guidelines for clients such as Cadillac, Subaru, and Autobell
  • Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.

Education

Bachelor of Arts - Graphic Design

Appalachian State University
Boone, NC
05-2019

Skills

  • Adobe creative suite
  • Figma
  • Google Suite
  • Canva
  • Procreate
  • HTML and CSS
  • Art direction
  • Design strategy
  • Project management
  • Problem-solving
  • Branding and identity
  • Video editing
  • Motion graphics
  • Multi-tasking
  • Reliability and adaptability
  • Strategic thinking
  • Creative team leadership
  • Visual storytelling

Creative leadership

A creative leader who inspires collaboration and innovation across teams. Implementing new brands as a key point of focus by fostering alignment and ensuring cohesive representation. Empowering team members through clear guidelines and feedback to embrace the brand's vision, resulting in impactful campaigns that resonate with target audiences and enhance overall presence.

Timeline

Senior Design Manager

ZeroFox
12.2021 - 07.2024

Graphic Designer & Web Designer

cbdMD
11.2019 - 11.2021

Graphic Designer

enCOMPASS Advertising Agency
01.2013 - 01.2017

Freelance Brand Designer

- Current

Bachelor of Arts - Graphic Design

Appalachian State University

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Alex Schroeder