Alaina Johnson

Maximized sales and profit through strategic planning and execution.

Secured omni-channel customer experience through optimization of workforce operations.

Collaborated cross-functionally with sales management to establish annual budget and forecasting processes.

Managed top and bottom line goals to achieve financial targets.

Enhanced operational efficiency and customer experience through strategic process improvements.

Maintained optimal staffing levels to support productivity and business objectives.

Oversaw hours and scheduling to align with business needs.

Managed national wholesale and independent accounts, achieving quota of $2.7 million.

Executed product sell-in strategies, managing product returns and optimizing assortment for increased market alignment.

Conducted data analysis to identify opportunities for portfolio expansion.

Negotiated capex projects to boost brand visibility and presence across multiple markets.

Facilitated on-site training sessions to develop team capabilities.

Implemented innovative merchandising initiatives, establishing new standards in store presentation.

Assisted in crafting business plans for quarterly updates based on market trends.

Analyzed POS reports and customer insights to enhance product recommendations, driving sales alignment with consumer preferences.

Secured new builder partners through strategic business development initiatives, expanding partnership network.

Led negotiation and contract renewal processes with national builder partners to enhance collaboration.

Developed competitive bids for RFP requests, enhancing win rates.

Oversaw multifamily retail and distributor market in Houston, achieving $17 million quota.

Managed project-specific meetings to confirm scope of work, costs, and delivery timelines.

Executed go-to-market strategies, driving successful product launches.

Analyzed market data using Tableau and SAP to inform decision-making.