ADRIAN FLOYD
Pittsboro,NC
Summary
Performance-driven Vice President with 20+ years of experience aligning systems with business requirements, policies, and regulatory requirements. Passionate about applying excellent organization and communication skills to manage and lead teams. Results-oriented individual well-versed in interfacing and consulting on business processes to drive results based on sound overall business judgment.
Overview
14
14
years of professional experience
1
1
Certification
Work History
VP, Marketing Strategy
ArcheForge / SoulPrint Engine
AZ
01.2024 - Current
- Lead end-to-end marketing strategy for SoulPrint Engine, an AI-driven identity infrastructure platform, spanning brand, digital acquisition, content, and partnerships.
- Built the marketing foundation from scratch: positioning, messaging, ICP definition, funnel architecture, and performance metrics tied directly to pipeline and ARR.
- Designed and launched multi-channel digital campaigns (search, paid social, programmatic, content, email) to drive early adopter acquisition across AI, gaming, and culture-forward communities.
- Partner closely with Product, Engineering, and Executive leadership to translate complex AI capabilities into clear value propositions and go-to-market motions.
- Established a data-driven operating rhythm: dashboards, KPI frameworks, and experimentation loops to continuously improve CAC, LTV, conversion, and engagement.
- Led creative direction for brand system (visual identity, narrative, tiers like Spark/Temper/Refine), ensuring consistency across web, product, and campaigns.
Digital Sales Manager
Informa Markets
Phoenix, AZ
10.2022 - 12.2023
- Created and owned digital engagement strategy and processes for an international events-based organization (~$952MM annual sales).
- Built new digital revenue workflows where none existed; collaborated with senior stakeholders across sales, marketing, and operations.
- Managed a team responsible for lead conversion and digital revenue, using Salesforce for CRM, pacing, and performance tracking.
- Advised event clients on digital transformation and digital extensions that supported in-person events and revenue goals.
- Represented the brand at key events, developing relationships that fed into digital pipelines.
Regional Sales Manager & Client Success Strategist
Ntooitive Digital
Phoenix, AZ
05.2019 - 08.2022
- Tasked with opening and growing a new market (Phoenix) for a national digital agency (Inc. 5000: 2020, 2021, 2022).
- Grew revenue 200% in first 6 months, recruiting both direct clients and agencies.
- Architected and optimized omnichannel performance campaigns across programmatic (The Trade Desk), OTT/CTV, social, and display.
- Worked hand-in-hand with account management and operations to ensure strategy, execution, and reporting aligned to client KPIs.
- Earned The Trade Desk EDGE Executive badge, underscoring depth in programmatic and performance marketing.
Digital Strategist, adtaxi
Digital First Media // Adtaxi
Denver, CO
11.2015 - 04.2019
- Used data and technology to design and optimize performance marketing campaigns across search, social, programmatic, display, and email.
- Directly responsible for portfolio growth nationwide: prospecting, strategy, execution oversight, and performance analysis.
- Built and executed a new digital strategy for Breckenridge Distillery, driving record highs in conversions, traffic, CTR, and revenue (on-premise bookings + liquor sales on-site and online).
- Created assets, built campaigns, and ran optimization cycles to consistently exceed KPIs.
- President’s Club 2018 – finished 2nd overall in a combined digital + multimedia seller organization.
Alliance Manager, Partnerships (Tribune Media Partnership)
Digital First Media // Adtaxi
Denver, CO
11.2015 - 04.2019
- Managed 8 markets for the Tribune–adtaxi partnership, acting as the primary bridge between Tribune leadership and adtaxi’s digital engine.
- Drove 230% revenue growth in first 3 months, 400% by month 6, elevating the portfolio from worst to 2nd in revenue.
- Led activation, training, sales development, and operational performance; established digital best practices for local teams.
- Participated directly in client strategy sessions across Programmatic (TTD), PPC, SEO, Email, Social, and CTV.
- Owned performance reporting and narrative back to both Tribune and internal executives.
Sr. Digital Marketing Manager, Strategy & Development
Voice Media Group
Phoenix, AZ
12.2012 - 04.2015
- Led digital strategy for a media group reaching 7.5M weekly readers and $1.2M in weekly ad revenue.
- Managed multi-market teams (5 per market) overseeing six-figure monthly digital budgets.
- Developed and led campaigns across Programmatic (TTD), PPC, SEO, Email, and social (including FB retargeting).
- Drove 200% YoY sales lift in LA and 100% in Orange County, while doubling the agency’s digital budget year-over-year.
- Coached and led sales & marketing teams to ensure proper launch, optimization, and retention of client campaigns.
Education
Bachelor of Arts - Business Administration & Marketing
Frostburg State University
Frostburg05.2005
Skills
- Digital Channels: SEO, SEM, Paid Social (Meta, Snap, TikTok), Programmatic & CTV (The Trade Desk), Display, Email
- Analytics & Martech: Google Analytics, Google Ads, ahrefs, SEMrush, Omniture, Webtrends, HubSpot, CRM platforms (Salesforce, proprietary CRMs)
- Project & Collaboration: Basecamp and other PM tools
- Team leadership
- Relationship building
- Coaching and mentoring
- Decision-making
- Critical thinking
- Strategic planning
- Business development
Accomplishments
• Generated $500M in new revenue through strategic partnerships and growth initiatives.
• Led market expansion efforts resulting in double digit year-over-year growth consistently, re.
• Built and managed teams of 20+ professionals across marketing, sales, partnerships, and operations.
• Negotiated and executed enterprise agreements valued at more than $75M.
• Launched innovative products and services that expanded market share and accelerated customer acquisition.
Certification
The Trade Desk Edge Executive Badge
Timeline
VP, Marketing Strategy
ArcheForge / SoulPrint Engine
01.2024 - Current
Digital Sales Manager
Informa Markets
10.2022 - 12.2023
Regional Sales Manager & Client Success Strategist
Ntooitive Digital
05.2019 - 08.2022
Digital Strategist, adtaxi
Digital First Media // Adtaxi
11.2015 - 04.2019
Alliance Manager, Partnerships (Tribune Media Partnership)
Digital First Media // Adtaxi
11.2015 - 04.2019
Sr. Digital Marketing Manager, Strategy & Development
Voice Media Group
12.2012 - 04.2015
Bachelor of Arts - Business Administration & Marketing
Frostburg State University
AWARDS & LEADERSHIP
President’s Club 2018 – adtaxi, #1 in Digital cohort, The Harris Hawk Foundation – Leadership / Community Involvement, 2021
CORE COMPETENCIES
- Digital Marketing Strategy & Growth
- Brand Positioning & Development
- Omnichannel & Performance Marketing (Search, Social, Programmatic, CTV, Email)
- Customer Acquisition & Lifecycle Marketing
- Marketing Analytics, KPI Design & ROI Optimization
- Go-to-Market & Integrated Campaigns
- Cross-Functional & Executive Collaboration
- Team Leadership, Coaching & Org Design
- Platform / SaaS, AI & Data-Driven Experiences