Adrian Floyd
Pittsboro
Summary
Digital Marketing Strategist with a 17+ year career of leading productive digital marketing teams. Well-versed in strategic marketing campaigns, operations management, and team leadership with an expert understanding of KPI’s and creative best practices. Skilled in branding/brand positioning, strategic planning, research, and analysis, including account management of Fortune 500 clients. Deep knowledge of current and emerging digital technology and advertising platforms, with demonstrated experience leading multiple campaigns simultaneously. Innate ability to think both creatively as well as strategically, while recognizing consumer patterns to strategically plan and execute campaigns for target markets. I’m empathetic to the customer journey, and I’m inspired by solving difficult problems as they relate to brand awareness, revenue attainment, & media management.
Overview
15
15
years of professional experience
Work History
Digital Sales Manager
INFORMA MARKETS
10.2022 - 01.2024
- Company Overview: Informa Markets is an international, events-based company based in London, UK with annual sales of $952MM.
- Creating and maintaining digital engagement strategy and process.
- Hired employees and met with other stakeholders to create digital processes in areas where none existed previously.
- Met with clients to discuss digital conversion to support their ongoing in person activities.
- Managed 2 employees charged with lead conversion and digital revenue.
- Used Salesforce to log activity, pace success and for CRM.
- Attended physical events to represent the brand and meet with prospects/clients.
- Informa Markets is an international, events-based company based in London, UK with annual sales of $952MM.
Regional Sales Manager & Client Success Strategist
NTOOITIVE DIGITAL
Las Vegas
05.2019 - 08.2022
- Company Overview: Ntooitive Digital is a national digital advertising agency based in Las Vegas, NV with annual sales of $19MM. Inc 5000 in 2020, 2021, 2022.
- Brought in to grow my portfolio under the Ntooitive umbrella in a new market for the company, Phoenix, AZ.
- Worked nationally to recruit new client opportunities. Key success factors for the role were effective strategy building and planning, technical proficiency with platform management and optimization, relationship building.
- Worked closely with account management and ops to ensure client success. Tools leveraged were proprietary CRM, custom SaaS platforms, traditional and digital agency services.
- Ran social media and programmatic campaigns for select client engagements, primarily through the Trade Desk.
- Grew 200% in the first 6 months, recruiting direct clients and agencies alike.
- Leveraged the trade desk for OTT, Connected tv, and all things programmatic. Received the trade desk executive EDGE badge.
- Ntooitive Digital is a national digital advertising agency based in Las Vegas, NV with annual sales of $19MM. Inc 5000 in 2020, 2021, 2022.
Digital Strategist | DigitalFirst Media // adtaxi
DIGITAL FIRST MEDIA
Denver
11.2015 - 04.2019
- Company Overview: adtaxi is a global digital advertising agency and subsidiary of Digital First Media based in Denver, CO, with annual sales of $59MM.
- Leveraged technology and data to assist clients with performance-based marketing campaigns designed to exceed KPI’s.
- Leveraged agency services and tech to grow a portfolio of clients across the country.
- Attended seminars, trainings and conventions to network and grow leads organically for conversion.
- Installed the strategy and directly oversaw the plan to revamp Breckenridge Distillery’s use of social and paid media to include in restaurant sales and bookings, liquor sales online and on site, set all-time highs in conversions, traffic and ctr. Responsible for the brand’s best revenue month in 2018.
- Creating assets, building campaigns and optimizing those campaigns once live for clients.
- Won President’s Club 2018, finished 2nd in the organization which included multimedia sellers.
- Adtaxi is a global digital advertising agency and subsidiary of Digital First Media based in Denver, CO, with annual sales of $59MM.
Alliance Manager, Partnerships | Digitalfirst Media // Tribune Media
DIGITAL FIRST MEDIA
11.2015 - 04.2019
- Managed 8 markets for the Tribune partnership with adtaxi.
- Actively participated in client meetings in order to facilitate client presentations, strategic planning and comprehensive overviews/reviews—campaigns included Programmatic via TTD, PPC, SEO, Email, Social Media Marketing, and CTV.
- Responsible for activation, employees, sales development & budgets, training and ops performance on the client side.
- Grew revenue 230% within first 3 months, 400% by month 6. Went from the worst set of markets by revenue to 2nd by the end of month 6.
- Building and strengthening relationships with Tribune leadership and their clients was critical to long term success for the partnership. Brand selling, influencing and leading was a prerequisite.
- Responsible for performance and reporting on the brand side as primary responsibilities.
Sr. Digital Business Consultant
COLLING MEDIA
06.2015 - 10.2015
- Company Overview: Colling Media is a small national advertising agency with over $7MM in revenue.
- Strategy, Planning, and Execution of digital advertising campaigns for clients to assist in achievement of revenue goals. Agency services layered with traditional capabilities.
- Colling Media is a small national advertising agency with over $7MM in revenue.
Sr. Digital Marketing Manager, Strategy & Development
VOICE MEDIA GROUP
12.2012 - 04.2015
- Company Overview: VMG is a privately held digital media conglomerate with a reach of 7.5 million weekly readers, and $1.2 million in weekly ad revenue.
- Traveled to different DMA’s (LA & O.C.) to participate in client meetings in order to facilitate client presentations, strategic planning and comprehensive overviews/reviews.
- Campaigns included Programmatic via TTD, PPC, SEO, Email and Social Media Marketing using FB retargeting.
- Responsible for multiple clients and implemented global strategies to accomplish goals.
- Oversaw weekly monthly spends of $100k+.
- Assisted clients with pixel placement and tracking.
- Managed teams of 5 in each market to assist with digital budgets, training and deal closing.
- Effectively coached, lead, and managed sales & marketing team to ensure timely launch, optimization, management and retention of client campaigns, ultimately contributing to Agency goal and subsequently doubling agency budget year over year.
- Increased sales 200% YoY in LA, 100% in OC.
- VMG is a privately held digital media conglomerate with a reach of 7.5 million weekly readers, and $1.2 million in weekly ad revenue.
Sr. Market Support Manager
GANNETT
03.2009 - 12.2012
- Company Overview: Go Digital is a subsidiary of Gannett, which is a publicly traded media company with revenue of over $1.86B.
- Bi-weekly travel into affiliate Print and Broadcast properties facilitating Educational Seminars to current and prospective clients regarding GL’s(G/O’s) Digital offerings focused primarily on Paid and social media and Display.
- Assist in driving new digital sales (by assessing and facilitating the use of best practices in solutions-based selling), up-sell of existing key account advertisers, while driving retention, and minimizing product cannibalization.
- Help train sales managers and sales teams on digital products and implementation in collaboration with traditional forms of media.
- Go Digital is a subsidiary of Gannett, which is a publicly traded media company with revenue of over $1.86B.
Territory Sales Executive
GANNETT
03.2009 - 12.2012
- Top digital sales producer on team - Closed largest digital client within 45 days of hire, at over $50k per month.
- Exceeded 100% to-goal average (125%) in first year of sales with the Republic, managing a team as large as 8 reps.
- Was moved to Deer Valley location within 5 months to help improve the digital sales in that territory office. Maintained a minimum of 85% to goal with this struggling location.
Digital Account Manager
GANNETT
03.2009 - 12.2012
- Set up and fulfillment of all contracted components for clients, working with other internal teams.
- Managed optimization, reporting, research, proposals and special projects as needed.
- Collaborate with sales reps to implement creative campaigns and targeted solutions.
- Upsell as opportunities present themselves. Selling more at times than the reps that I supported, I was soon promoted to sales in the territory.
Education
Bachelor of Arts - Business Administration and Marketing
Frostburg State University
Skills
- Google Analytics
- Google AdWords
- SEO
- SEM
- Social Media Marketing (organic)
- Social Media Marketing (paid - Meta, Snap, TikTok)
- The Trade Desk EDGE Executive Program
- Ahrefs
- Omniture
- HubSpot
- Basecamp
- SEMrush
- Webtrends
- The Predictive Index - Maverick
Personality - Type
The Predictive Index - Maverick
Awards And Leadership
- President’s Club 2018, adtaxi, #1 in Digital
- The Harris Hawk Foundation 2021
Timeline
Digital Sales Manager
INFORMA MARKETS
10.2022 - 01.2024
Regional Sales Manager & Client Success Strategist
NTOOITIVE DIGITAL
05.2019 - 08.2022
Digital Strategist | DigitalFirst Media // adtaxi
DIGITAL FIRST MEDIA
11.2015 - 04.2019
Alliance Manager, Partnerships | Digitalfirst Media // Tribune Media
DIGITAL FIRST MEDIA
11.2015 - 04.2019
Sr. Digital Business Consultant
COLLING MEDIA
06.2015 - 10.2015
Sr. Digital Marketing Manager, Strategy & Development
VOICE MEDIA GROUP
12.2012 - 04.2015
Sr. Market Support Manager
GANNETT
03.2009 - 12.2012
Territory Sales Executive
GANNETT
03.2009 - 12.2012
Digital Account Manager
GANNETT
03.2009 - 12.2012
Bachelor of Arts - Business Administration and Marketing
Frostburg State University