Addison Hagarty
Raleigh,NC
Summary
Innovative Senior Writer with a proven track record of developing impactful copy and social strategies for diverse brands. Skilled at distilling complex topics into clear, compelling narratives that resonate across B2B and B2C audiences alike. From at-home lab tests and virtual care solutions to consumer goods and luxury products, I am passionate about crafting words that don’t just communicate, but captivate—creating connections that reach the hearts of consumers and drive meaningful engagement.
Overview
5
5
years of professional experience
Work History
Creative Strategist - Copy & Social
Everly Health
10.2021 - Current
- Crafted over 210 creative copy campaigns for consumer brand organic and paid social channels, achieving 210% increased audience engagement
- Led social media creation and influencer management from strategy to execution, ensuring brand voice consistency across all content creation
- Used A/B testing and analytics to optimize copy for engagement and conversions across paid social, supporting data-driven improvements
Social Media Marketing Manager
The June Cup
08.2020 - 10.2021
- Simplified complex health-related topics into engaging social copy, improving brand trust and follower engagement
- Designed and implemented paid ad campaigns aligned with brand voice, achieving and surpassing targeted reach goals by 115% over 7 months
Copywriter
Fiverr
03.2020 - 02.2021
- Delivered branded copy for luxury products and tech clients, maintaining a 4.9/5 client rating
- Developed SEO-optimized copy, improving visibility and engagement for multiple platforms
Copy Editor and Producer
Boost Admissions
08.2019 - 03.2020
- Produced and edited 30 educational ACT prep videos, enhancing content clarity and student audience engagement
- Streamlined lesson copy for high-quality, deadline-sensitive projects, contributing to organizational efficiency
Education
Bachelor of Science - Communication, Marketing, Commercial Photography
Appalachian State University
Boone, NCSkills
- Creative Copywriting for Ads, Web, Social, and Email
- Copywriter team management
- Audience-Centric Copy Development
- Data-Driven Content Optimization
- A/B Testing
- Brand Voice Alignment
- AI Familiarity
- Cross-Functional Collaboration
- Creative team leadership
Timeline
Creative Strategist - Copy & Social
Everly Health
10.2021 - Current
Social Media Marketing Manager
The June Cup
08.2020 - 10.2021
Copywriter
Fiverr
03.2020 - 02.2021
Copy Editor and Producer
Boost Admissions
08.2019 - 03.2020
Bachelor of Science - Communication, Marketing, Commercial Photography
Appalachian State University
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