Open To Work
Adam MacLeod
Charlotte
Summary
Dynamic Senior Lead Digital Product Manager at Wells Fargo with a proven track record in developing product roadmaps and enhancing mobile banking experiences. Expert in data-driven decision making and cross-functional leadership, achieving a 21% increase in mobile logins through strategic user experience improvements. Passionate about driving innovation in digital banking solutions.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Senior Lead Digital Product Manager
Wells Fargo
Charlotte
10.2024 - Current
- Developed product strategies and multi-year roadmaps for 11 digital banking applications, prioritizing backlogs to align execution with business objectives
- Increased team throughput by 17% by implementing product management best practices and improving collaboration across previously siloed engineering, design, and business teams
- Managed vendor relationships to ensure timely delivery of feature enhancements and platform upgrades for mobile and online banking experiences
Principal Product Manager, Mobile/Online Banking
Arvest Bank
Remote
04.2023 - 02.2024
- Developed and executed product roadmaps for online and mobile banking channels, integrating input from CX research, executive leadership, stakeholders, and VOC data.
- Championed user and client experience through continuous improvement frameworks, resulting in 21% increase in mobile logins within 6 months.
- Collaborated with development teams, utilizing voice of the customer (VOC) insights to enhance mobile check deposit success rate by 15% within 4 months.
Product Management Consultant
Adam MacLeod Consulting
Remote
11.2021 - 03.2023
- Designed information architecture and defined product vision for mobile banking super app, enhancing user experience and engagement
- Built core features, including payments processing, personal financial management (PFM), online account opening (OAO), and investing capabilities, improving overall product functionality
- Led cross-functional teams in adopting product management best practices and structured ideation processes, streamlining development workflows
Director, Product Management – GO2bank Mobile Banking
GreenDot
Remote
07.2020 - 11.2021
- Co-led product strategy and execution for overdraft protection, bill pay, credit-building experiences, and online account opening as founding team member of GO2bank
- Launched overdraft protection product, exceeding adoption targets by 15% within 2 months; optimized post-launch data analysis to reduce loss rates by ~10%
- Led growth initiatives for credit portfolio expansion and integrated digital account opening flows
Senior Product Manager
Fiserv
Remote
03.2019 - 05.2020
- Managed product lifecycle from concept to launch for digital banking services.
- Led cross-functional teams to develop innovative payment solutions.
- Collaborated with stakeholders to define product vision and strategy.
- Reduced dispute losses by 26%, cut plastic card waste by 7%, and increased consumer rewards value by 20% alongside financial institution rewards value by 30%
- Collaborated with small, regional banks and credit unions to redesign statements, streamline dispute resolution processes, and enhance rewards platform experience
Vice President, Consumer Lending – Product Management & Business Development
Pathward (formerly MetaBank)
Remote
03.2016 - 12.2019
- Expanded product portfolio through strategic partnerships with niche lending providers, contributing $1.5 million in annual revenue
- Established product management methodologies across multiple consumer lending lines of business, ensuring sustained improvements through ongoing assessment and refinement
- Led cross-functional teams to develop strategic initiatives aligned with organizational goals.
- Directed market analysis to identify growth opportunities and competitive strategies.
- Oversaw budget planning and resource allocation for various business units.
Senior Product Manager
Epiq Systems
04.2015 - 03.2016
Lead Product Manager
H&R Block
05.2013 - 04.2015
Product Manager
Zions Bancorporation
11.2010 - 04.2013
Product Manager
Discover Financial Services
01.2003 - 11.2010
Education
Master of Business Administration -
North Park University
Chicago, ILSkills
- Product ideation
- Product roadmaps
- Mobile and online banking
- Online account opening (OAO)
- Credit and debit card programs
- Personal financial management (PFM)
- Agile and Scrum methodologies
- Data-driven decision making
- Cross-functional leadership
- Stakeholder management
- B2B strategies
- SaaS solutions
- Figma design tools
- Customer feedback
Websites
Certification
- Pragmatic Marketing Certification
- Certified Scrum Product Owner (CSPO)
- Jira and Confluence
- AI for Product Managers
- Figma
Work Preference
Job Search Status
Open to workWork Type
Full TimeLocation Preference
RemoteSalary Range
$150000/yr - $200000/yrTimeline
Senior Lead Digital Product Manager
Wells Fargo
10.2024 - Current
Principal Product Manager, Mobile/Online Banking
Arvest Bank
04.2023 - 02.2024
Product Management Consultant
Adam MacLeod Consulting
11.2021 - 03.2023
Director, Product Management – GO2bank Mobile Banking
GreenDot
07.2020 - 11.2021
Senior Product Manager
Fiserv
03.2019 - 05.2020
Vice President, Consumer Lending – Product Management & Business Development
Pathward (formerly MetaBank)
03.2016 - 12.2019
Senior Product Manager
Epiq Systems
04.2015 - 03.2016
Lead Product Manager
H&R Block
05.2013 - 04.2015
Product Manager
Zions Bancorporation
11.2010 - 04.2013
Product Manager
Discover Financial Services
01.2003 - 11.2010
Master of Business Administration -
North Park University