ABENA ABOAGYEWAA
Charlotte
Summary
Product Owner/Manager with 8+ years of experience delivering impactful solutions across Manufacturing, Technology, and Retail domains. Skilled in leading products built on Salesforce, SaaS, and Cloud CRM platforms, with a strong background in end-to-end project delivery. Collaborative, communication focused leader adept at defining, prioritizing, and translating complex business and technical requirements to drive strong user adoption. Experienced working in SAFe/Agile environments, using data driven insights to streamline processes and deliver scalable, high value solutions.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Product Owner/DAP Manager
Michelin Tire
06.2020 - Current
- Supported 10,000+ external Fleet users, ensuring stable, high quality portal experience.
- Led SAFe Agile adoption and cross-functional collaboration, improving delivery efficiency and release quality.
- Managed technical and functional build for WalkMe DAP across our Salesforce ecosystem to correct user behavior and for data completion.
- Successful API integration with Vendors/System Servers.
- Supported Integration with WalkMe to ensure ease of feature adoption.
- Coordinated cross-functional Lemon Learning DAP across salesforce ecosystems to impact user behavior.
- Coordinated and Implemented designs for User Portal Authentication for secured
- Prioritized and managed the AMN Fleet product backlog, aligning features with business goals and stakeholder needs.
- Coordinated regional Fleet product initiatives and drove end-to-end testing, reducing defects and improving deployment accuracy.
- Coordinated UI/UX and functional deployments, delivering high-quality creative assets and enhancing user experience.
- Tracked and reported data driven KPI analysis and reviewed customer feedback to guide enhancements and increase user adoption.
- I wrote clear user stories and test cases, improving development clarity, and minimizing rework.
- Partnered with Developers to build and maintain automated Salesforce flows and created dashboards, process flows for Fleet Users.
- Successfully migrated 8,000+ users from the legacy portal to Salesforce Experience Cloud with no major disruptions.
- Delivered end-user training and coordinated Change Management, ensuring smooth feature handoff and stakeholder alignment.
- Organized and coordinated cross-functional stakeholders meeting with SMEs, Account Managers, SMES, to align on planned releases.
- Delivered enhancements with 95%+ completion
Sales Administration Manager
Havertys
12.2018 - 05.2020
- Composed and upheld user stories for all POS deployment features boosting development clarity and delivery speed.
- Facilitated support for over 800 internal retail users within Salesforce and Marketing Cloud, addressing issues and promoting platform adoption.
- Examine branch operational risks and advise on mitigation strategies aimed at decreasing recurring issues and boosting compliance.
- Administered Salesforce incidents and change request tickets, optimizing response and resolution times.
- Established, optimized, and troubleshot desktop server and network systems for assigned branch, maintaining consistent operational uptime.
- Engineered over 30 automated Salesforce email templates optimizing communication consistency and efficiency.
- Optimized 60% of manual retail processes through implementation of Salesforce declarative tools, decreasing manual effort and errors.
- Executed migration of 70% of legacy Salesforce Classic to Lightning platform.
- administered 50% of Salesforce security configurations involving permission sets, role hierarchy, sharing rules, and OWD settings.
- Directed everyday Salesforce administration tasks related to user setup, profile management, and licensing.
- Created and implemented monthly custom reports and workflows, harmonizing with distinct business unit goals.
Business Analyst
Tech Systems
06.2018 - 11.2018
- Examined and resolved database and system issues for 250 internal users, optimizing overall system performance and stability.
- Compiled, authenticated, and detailed business requirements for client application migrations to legacy streams.
- Designed BRDs and orchestrated weekly stakeholder walk-throughs to reconcile scope gaps and delivery expectations.
- Directed client application development initiatives involving notifications and authentication workflows, ensuring effective migration go-lives.
- Developed comprehensive user stories and managed Jira issue tracking, boosting development efficiency and coding accuracy.
- Recorded SLAs and recovery procedures, securing compliance and enhancing operational continuity for client services.
- Created reporting processes for system failures throughout manufacturing and disposition workflows bolstering visibility and decision-making for clients.
- Conducted gap analyses to uncover process improvement and system enhancement opportunities.
- participated in team meetings focused on enhancing knowledge sharing, resolving issues, and designing solutions.
Education
Master of Science -
Master of Arts - Marketing
Chartered Institute of Marketing
United Kingdom12-2000
Bachelor of Arts - Marketing
Chartered Institute Of Marketing
United Kingdom11-2000
Bachelor of Science - Marketing
Kumasi Polytechnica
Kumasi, Ghana09-1999
Skills
- Business: Stakeholder management, Requirement solicitation, Process Optimization, Functional Documentation, Gap Analysis, Acceptance Criteria,
- Requirement solicitation: Data Analyses, Process Optimization, Documentation, Gap Analysis, Acceptance Criteria,
- Methodologies: SAFe, Agile Scrum, PI Planning, Sprint Planning, Cross Team Dependencies
- Product Management: Product Vision, Roadmapping, Product Life cycle management, Backlog Prioritizations, Story writing/mapping,
- Technical Competencies: Salesforce CRM, REST API & Integration, Technical Documentation, System Support, Error Handling, User Authentication
- Data & Analytics: KPI Tracking, Data Insights, Reporting and Dashboard,
- Leadership & Communication: Stakeholder/Team Engagement, Cros-Cultural Collaboration, User Adoption/Training, Workshop Facilitations
- Delivery & Execution: Product Delivery, Life- Cycle Management, Change Management support, UAT Planning, User Adoption
Certification
Master of Science: Post Graduate Diploma in Marketing
Chartered Institute of Marketing | United Kingdom – Dec 2000
Bachelor of Science: Advanced Certificate in Marketing
Chartered Institute of Marketing | United Kingdom - Dec 2000
Associate of Arts: Marketing Diploma
Kumasi Polytechnic - Jul 1998
Certificate: Salesforce Admin Training | Online - Feb 2019
Certificate: Business Analyst Training
Salesforce | Online - Dec 2023
Certificate: Project Owner Training - Nov 2025
Certificate- Product Owner Product Manger- SAFe
Certificate: Scrum Master -Scrum Institute March 2018
Certificate: Product Owner- Scrum Institute March 2018
Timeline
Product Owner/DAP Manager
Michelin Tire
06.2020 - Current
Sales Administration Manager
Havertys
12.2018 - 05.2020
Business Analyst
Tech Systems
06.2018 - 11.2018
Master of Science -
Master of Arts - Marketing
Chartered Institute of Marketing
Bachelor of Arts - Marketing
Chartered Institute Of Marketing
Bachelor of Science - Marketing
Kumasi Polytechnica