Brianna Erlan
Charlotte
Summary
Professional digital marketing specialist with proven track record of driving impactful campaigns. Demonstrates strong expertise in SEO, PPC, content strategy, and social media management. Known for collaborative approach, adaptability, and delivering measurable results. Highly skilled in data analysis, marketing automation, and team leadership, ensuring seamless execution and success in dynamic environments.
Overview
6
6
years of professional experience
Work History
Senior Digital Marketing Associate
Townsquare Interactive
04.2022 - 02.2025
- Optimized website content for improved search engine rankings and increased organic traffic.
- Coordinated with cross-functional teams to ensure consistent messaging across all digital platforms.
- Implemented email marketing campaigns to increase customer retention and drive sales growth.
- Assisted in the development of annual digital marketing budgets based on business objectives and KPIs.
- Analyzed web analytics data to identify trends, optimize campaigns, and inform marketing strategies.
- Increased lead generation through targeted paid advertising campaigns on Google AdWords, Facebook Ads, and LinkedIn Ads.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
Assistant Manager
Outback Steakhouse
09.2018 - 11.2021
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Maintained a clean, safe, and organized store environment to enhance the customer experience.
- Developed strong working relationships with staff, fostering a positive work environment.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
- Assisted in recruiting, interviewing, hiring, and onboarding of new employees to maintain adequate staffing levels.
- Scheduled staff shifts to ensure proper coverage during peak shopping hours without exceeding labor budgets.
- Facilitated clear communication between employees and upper management through regular meetings and updates.
- Implemented staff training programs, enhancing product knowledge and improving customer service skills.
Education
Master of Arts -
Liberty University
Lynchburg, VA06-2026
Bachelor of Science - Criminal Justice
University of Nevada, Las Vegas
Las Vegas, NV12-2021
Skills
- Competitor analysis techniques
- Content strategy development
- Keyword research proficiency
- Email marketing campaigns
- SEO Proficiency
- Team Building
- Communication
- Data Analytics
Timeline
Senior Digital Marketing Associate
Townsquare Interactive
04.2022 - 02.2025
Assistant Manager
Outback Steakhouse
09.2018 - 11.2021
Master of Arts -
Liberty University
Bachelor of Science - Criminal Justice
University of Nevada, Las Vegas
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