Pedro Medina
Charlotte,NC
Summary
Accomplished Director of Corporate Marketing Sales adept in Global Business Development and Cross-functional Team Leadership. Spearheaded operations across multiple countries, enhancing distribution networks and forging pivotal relationships. Proven track record in elevating market presence for Depimiel, showcasing exceptional Marketing Strategy and International Sales acumen. My nature as a person is to be a Highly Motivated, Goal Oriented and Trustworthy Leader. I work hard to reach the objectives that my company is expecting from me. In addition, I have been recognized for my outstanding ability to provide excellent service for both domestic and international accounts, spanning a wide range of industries such as pharmaceutical, medical devices, retail markets, wholesale customers and equipment of high technology.
Overview
35
35
years of professional experience
Work History
LATAM Sales Manager
Vital Care Industries
Charlotte, North Carolina
04.2025 - Current
- Introduce Vital Care Industries portfolio into Latin America market, with focus in countries like Brazil & Mexico, besides other countries in the territory.
- First year identify and sign at least 10 distributors with full engagement to launch Vital Care Industries portfolio into their own territories.
- Reach 20 meetings into the fiscal year, with Hospitals and local Dealers, to introduce the Vital Care Industries products, with hands on and product uses.
- Local and Virtual Training for new Customers and Dealers.
- Developing and conducting all product registration process, require by country, to be able launch Vital Care Industries portfolio.
- Control margin and prices according with guidelines approved by VCI – CEO.
- Company Overview: Vital Care Industries – Charlotte, North Carolina
Director of Corporate Marketing & Sales
GrupoCiencia
Charlotte, North Carolina
08.2015 - 02.2025
- Reached the top position in those strategic markets for Grupociencia, such as Wound Care (Smith & Nephew), Orthopedics - Trauma & Joint Replacement (Smith & Nephew), Endoscopy segment (Smith & Nephew), Flexible Endoscopes (Olympus) and others.
- Developed training programs into the region as part of strategic plan to establish a key product differentiation into my region, addressed to KOL, Decision Makers, Local Surgeons, Nurses, Distributor Sales Forces and others, using different tools such as Webinar (Meet, Team or Zoom), Power Point presentation.
- As Director of Corporate Marketing & Sales at Grupociencia Holding (Allegheny Medical Systems LLC), I have been responsible for all operations in Colombia, Dominican Republic, Panama, Costa Rica and Guatemala, where all Country Managers of each country will report to this position.
- Experience in Rolling Forecast, Budget, Logistic Department, Quotes, Business Management, Distribution Network, Pricing, Negotiation with Decision Makers. Lead After Sales Service with more than 20 Engineers.
- Brands leaders worldwide such as Olympus, Smith & Nephew, Convatec, BD - Bard, Globus, Tekno and Private Labels developed by me.
- Implemented innovative tactics for prospecting potential clients utilizing a variety of methods including cold calling, email campaigns, networking events.
- Provided leadership, guidance, and direction to the corporate sales team to meet organizational objectives. With more than 150 people reporting.
- Developed and implemented corporate marketing strategies to increase market share and profitability.
- Involved sales of manufactured products, services, commodities, real estate, and other subjects of sale.
- Capital Equipment, Disposables, Implants, Wound Healing Products, Biopsy and Oncology products.
- Monitored costs, competition and supply and demand to establish and adjust selling prices.
- CRM expert, Pipeline - Rolling Forecast Sales projection.
- Company Overview: Grupociencia Holding (Allegheny Medical Systems LLC)
US Sales Manager
Devisa Corp.
Miami, FL
09.2014 - 07.2015
- Develop US market with a very successful international company with over 25 years into the Hair Removal Wax market, with two factories in Brazil & Argentina.
- Establish relationship with nationwide distributors, Beauty Suppliers and other related channels for Depimiel products.
- Monitored competitor activity to stay ahead of the competition in terms of products, services, and pricing.
- Interfaced directly with customers, when necessary, to resolve issues quickly and efficiently.
- New Price Policy nationwide per channel.
- Company Overview: (Depimiel)
Marketing Consultant
Trading Everywhere LLC
Boca Raton, FL
07.2013 - 08.2014
- As a Consultant in different market & sales projects for Latin America companies, conducting market research and supporting the launch of new products.
- Utilized various social media platforms such as Twitter, Facebook, Instagram and LinkedIn for promotion purposes.
- Researched and built marketing solutions to meet client expectations.
Latin America Regional Manager
Mediwatch USA Inc.
West Palm Beach, FL
02.2012 - 06.2013
- Including strategic & tactical planning per market, distributor relationships and promotional plans, dealer catalogs, regional promotions, samples, trades show, regional congress and product pricing, profitability and forecasting.
- Developed a Business Plan for the Region (Mexico to Argentina) with specific strategies, market share target and price to market by country.
- Mainly focus in Capital equipment and Disposables for Urology, Gynecology and Proctology fields.
- Medical Devices manufacture with particular focus in Pelvic Floor rehabilitation.
Marketing & Sales Director
Grupociencia Holding
Boca Raton, FL
02.2008 - 12.2011
- Corporate strategic planning including Market Research, Trend Analysis, Market Share (Upstream & Downstream markets), Competitive Analysis, SWOT Analysis, New Product Launch, Price to Market.
- Including strategic & tactical planning for market, distributor relationships and promotional plans, business plan per country, dealer catalogs, regional promotions, samples, trades show, regional congress and product pricing, profitability and forecasting.
- Apply marketing strategy to launch products into the same market but addressed to different tiers of that market.
- Utilized CRM software to track leads, manage accounts, generate quotes, and monitor customer satisfaction ratings.
- New Project Analysis (project proposition, due diligence, local acquisition and local implementation).
- This strategy allowed the company cover different target of users or purchasers.
- Company Overview: (Allegheny Medical Systems LLC)
Regional Manager
Grupociencia Holding
Boca Raton, FL
06.2006 - 01.2008
- Conducted market research in the whole region that allowed having a better scope of Orthopedics and Endoscopy markets.
- Managed a team of 20+ employees, providing training and mentorship while ensuring adherence to company policies and procedures.
- Consolidated existing markets and opened new markets with existing products and product launches.
- Worked with distributors on yearly budgets and business plans evaluating quarterly results.
- The collected data helped to decide where the branch office was installed.
Regional Manager
Grupociencia Holding
Boca Raton, FL
08.2002 - 06.2006
- Successfully launched Wound Care lines into the whole region and lead position in Casting and Bandages products in Central America region.
- Developed effective strategies for resolving conflicts between departments or customers in a timely manner.
- Consolidated existing markets and opened new markets with existing products and product launches.
- Worked with distributors on yearly budgets and business plans evaluating quarterly results.
- Company Overview: (BSN medical LATAM)
Commercial Director
Grupociencia Holding
Caracas, Venezuela
06.1996 - 08.2002
- Successfully reallocated key positions, allowed the company to reach new expectation with personal resources.
- Developed a culture of customer services excellence, to improve company image and customer satisfactions.
- Also managed 65 people in Venezuela that included Distribution, Finish Products, Sales Force, Division Managers, Product Managers and Customer Services.
- Company Overview: (Eurociencia Venezuela)
Marketing & Sales Manager - Guatemala to Chile
EMD Serono, Inc.
Caracas, Venezuela
06.1991 - 06.1996
- Serono is the worldwide leader in infertility treatment, grow hormone, beta and alpha interferon products.
- Created and implemented successful businesses plan across America's with segmentation and positioning by brand.
- Focusing in High Tech products manufacture by nuclear engineering system.
- Opened new markets with existing products and successful product launch.
- It was established in Italy and later moved up to Geneva - Switzerland.
- Top leader in 7 of 12 countries under my responsibility.
- Evaluated business plan and quarterly results.
- Consolidated existing markets.
Education
Bachelor - Civil Engineer
Universidad Santa Maria
Caracas, Venezuela08.1984
Associate - Synergy Marketing & Finance
IESA
Caracas, Venezuela09.2009
Skills
- Commercial Distribution Agreements
- Marketing Strategy
- International Logistics
- Operations Management
- Pipeline Management
- After Sales Service
- Corporate Strategies Plan
- Market Research
- Consumer Goods Industries
- Pricing
- Customer Relationship Management
- CRM
- Rolling Forecast
- International Marketing
- Sales
- Global Business Development
- P&L Marketing Control
- Operating Room Sales
- Relationship building
- Sales team training
- Staff management
- Goals and performance
- Sales expertise
- Client relationship management
- Sales strategy development
Accomplishments
- Promoted to Regional Sales Manager after 5successful years in the sales department.
- Managed the Grupociencia award winning sales team at Allegheny Medical Systems.
- Supervised team of 180 staff members.
- Achieved 20 years through effectively helping with Annual Budget
Languages
Portuguese
Spanish
English
Community Service
St. Gabriel Catholic Church, Charlotte, NC, 03/24, Present, Collaborated with departmental leaders to establish organizational goals, strategic plans and objectives. Responded quickly to meet customer needs and resolve problems.
Timeline
LATAM Sales Manager
Vital Care Industries
04.2025 - Current
Director of Corporate Marketing & Sales
GrupoCiencia
08.2015 - 02.2025
US Sales Manager
Devisa Corp.
09.2014 - 07.2015
Marketing Consultant
Trading Everywhere LLC
07.2013 - 08.2014
Latin America Regional Manager
Mediwatch USA Inc.
02.2012 - 06.2013
Marketing & Sales Director
Grupociencia Holding
02.2008 - 12.2011
Regional Manager
Grupociencia Holding
06.2006 - 01.2008
Regional Manager
Grupociencia Holding
08.2002 - 06.2006
Commercial Director
Grupociencia Holding
06.1996 - 08.2002
Marketing & Sales Manager - Guatemala to Chile
EMD Serono, Inc.
06.1991 - 06.1996
Bachelor - Civil Engineer
Universidad Santa Maria
Associate - Synergy Marketing & Finance
IESA